Lilly Pulitzer Catalogue
Queen of Palm Beach preppy, Lily Pulitzer passed away over the weekend at the age of 81. And because my country club upbringing involved lots and lots of Lily, the news made me nostalgic for the designer’s beachy prints.
Scenes from my childhood
Looking through old and new photos of the designer and the socialites who’ve loved them, led me to do some research on the designer herself. Turns out, Pulitzer was actually pretty cool, and I have a newfound appreciation for the woman who saw the world through pink-and-green lenses and built an empire based on how she thought life should be lived.
Lilly Pulitzer
Given how her prints have come to symbolize a cookie-cutter conservative, Preppy rulebook-following crowd, I was surprised — no, shocked — to discover Pulitzer was quite the rebel.
Lilly living it up
The socialite refused to be boxed in by the rules of Manhattan society, or by Manhattan at all. Pulitzer eloped with her husband (adorably named Peter Pulitzer), and left NYC behind to start a juice stand in Palm Beach. She fell into designing by accident — after having colorful fabric made into dresses to hide the juice stains while she worked her stand.
The designer with her husband Peter Pulitzer in Palm Beach, FL in 1955 photographed by Slim Aarons
Another little-known factoid about the legendary designer: She was schoolmates with Jacqueline Kennedy — and it was Jackie who shifted the Palm Beach rebel’s focus from juices to dresses, though accidentally. After Jackie was photographed wearing one of Lilly’s printed shifts, the designer’s dress line really took off.
Jackie Kennedy in a Lilly Pulitzer dress
A loyal Lilly lover, Jackie often wore her one-time classmate’s printed shifts during vacations.
Jackie Bouvier Kennedy wearing Lilly Pulitzer while on vacation
Even if you’re still not digging her prints that have covered everything from shift dresses to shorts, bathing suits, pants, ties, bedding, surfboards, bridal gowns and more, you have to respect how the designer built an iconic brand around the idea that life should be a celebration.
The Lilly Life
The glass-half-full motto that would come to define the company pretty much says it all: “Life. Lilly. And the pursuit of happiness.”
Lilly Pulitzer Catalogue 2006
While I don’t shop at Lilly Pulitzer anymore, the brand has introduced more modern styles that don’t scream “Lilly Pulitzer” or “beach party” that even non-prepsters would appreciate.
Modern Lilly Pulitzer
2002 Lilly Pulitzer catalogue featuring Lauren Bush Lauren
But I still think that a vintage Lilly shift dress circa the ’60s and ’70s remains the pinnacle of beach chic.
A Palm Beach pool party shot by Slim Aarons
Vintage Lilly Pulitzer
Throwback Lilly
Lilly Pulitzer Family
Vintage Lilly Pulitzer
Vintage Lilly Pulitzer
Lilly (far left) with husband Peter Pulitzer and friends
Pulitzer Pink
“It’s always summer somewhere” with Lilly
A Pulitzer Pairing
Lilly Pulitzer in her design
Words to Live By courtesy of Lilly Pulitzer
Vintage Lilly
Lilly at work
Modern Lilly modeled by Amanda Hearst
Lilly gearing up for a party
Lilly Pulitzer runway show
The designer at one of her runway shows
A perfect Pulitzer pair
Lilly with her daughters
A Pulitzer party
Lilly Pulitzer runway show
Lilly Men
Retro Lilly
Classic Lilly
Ladylike Lilly featuring Camille Belle
The “Lilly” girl
It’s always summer with Lilly
Lilly even got her own Barbie
Vintage Lilly
Modern-day Lilly
The Lilly way of life
The Lilly girl
Lilly enjoying her favorite season
Modern Lilly
Lilly Pulitzer runway show look
Vintage Lilly-loving couple
Lilly at home
We’ll miss you Lilly!